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When a young Max first sat with his stylist and beheld the magic of the Before and After, he knew he had found his vocation. Since Max landed his first (plum!) job as Ray Civello’s protégé 25 years ago, he has since shared his passion for hair, fashion and style with a Rapunzel-long list of Hollywood celebrities, Toronto’s fashion elite, and a fiercely loyal clientele.

If Max isn’t taming tresses at his home base, Hair on the Avenue, he’s delighting clients with his particular artistry, charm, and proprietary hair-design techniques as an expert stylist on Cityline. (He has also appeared several times on So Chic with Steven and Chris.) Max, who brandishes scissors, dryers, curling irons, etc., like wands, has performed thousands of astonishing makeovers on-and-off camera.

A consummate perfectionist and forever restless for fresh experiences, Max travels frequently to destinations local and far-flung, finding inspiration in architecture, fashion and culture. Always ahead of the curve, Max—just named Top stylist for Wedding Lux Magazine—also acts as a mentor and teacher to junior stylists.